Tis the season to be jolly but is it the season to sell your home? The answer in the simplest terms is YES!
Since 2014, there has been an increase of buyers looking for properties over the festive break, and the days of the market ‘slowing down’ for Christmas is a thing of the past. Rightmove generally receives around 1.1 million views per day, but over Christmas, this increases to 4 million plus per day.
House hunting is more accessible now than ever, with 90% of house hunters searching for their new home on mobile devices. And those unwrapping new smartphones and tablets on Christmas Day are eager to house hunt too with over 26,000 downloads of the Rightmove app across various platforms.
With this in mind, there has never been a better time to get your property on the market ready for Christmas shoppers with Christmas Day (2016) seeing 4 million-page views on Rightmove alone and over 10,000 people taking time out of festivities to get in touch with agents. Boxing Day increased even more with page views jumping to over 4.5 million and views peak further on New Years Eve with over 5 million page views.
As soon as the new year rolls around, the traffic numbers continue to climb, but so does the amount of properties being brought to the market which means that pages are swamped and your home – unless exceptional – is likely to get lost amongst the masses.
The age-old problem remains that estate agents tend to close for the entire festive period which this year means closing on 22nd December and not opening until 2nd January next year; and, once back in the office, taking a few days to catch up on the past 11 days unanswered property enquiries.
Continuing to change estate agent patterns and dismiss the stigmas – we are eager to match people to property - the Orchards Estates team are open - not only over the festive period but also on Christmas Day!
Proudly announcing their Christmas Day Launch, they will release over 20 fantastic properties which will be listed on the Orchard Estates website, Rightmove, Zoopla and Prime Location on Christmas Day ready for festive shoppers and before the masses come to market in January.
Mathew Wood, Managing Director of Orchards Estates comments “Each year that we have carried out our Christmas Day launch, we see more and more people not only looking for properties but also wanting to view those properties prior to the launch. We don’t stop selling properties and with our Early Bird alert for registered home buyers we have already sold 5 properties from our launch day. We also have a handful of sellers who are allowing us to show buyers around their homes after Christmas Day and I have no doubt that, like last year and the year before, a large amount of the properties will receive an offer shortly after.”
If you would like to get your property listed before the January listings go live, get in touch with Orchards Estates on 01935 277977 or 01460 477977 and we’ll be happy to run through details with you.